Ad-Speak

MTV: Tongue

Don't put your nose where it doesn't belong!
That's what your tongue is for.
Welcome to bitches' playground.
A shoot of love, charmschool and MTV Next.
Weekdays from 4PM.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Armin Jochum, Götz Ulmer
Art Directors: Damjan Pita, Andre Price, Johannes Riffelmacher
Copywriter: Henning Robert
Designers: Johannes Riffelmacher, Andre Price
Illustrator: Andriy Vynogradov
Typographers: Johannes Riffelmacher, Andre Price

Categories: Ad-Speak

MTV: Lie

Ads of the World - 1 hour 33 min ago

Thou shalt not lie if it doesn't play.
Welcome to bitches' playground.
A shoot of love, charmschool and MTV Next.
Weekdays from 4PM.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Armin Jochum, Götz Ulmer
Art Directors: Damjan Pita, Andre Price, Johannes Riffelmacher
Copywriter: Henning Robert
Designers: Johannes Riffelmacher, Andre Price
Illustrator: Andriy Vynogradov
Typographers: Johannes Riffelmacher, Andre Price

Categories: Ad-Speak

MTV: Happy End

Ads of the World - 1 hour 34 min ago

A happy ending is, when the right one is crying.
Welcome to bitches' playground.
A shoot of love, charmschool and MTV Next.
Weekdays from 4PM.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Armin Jochum, Götz Ulmer
Art Directors: Damjan Pita, Andre Price, Johannes Riffelmacher
Copywriter: Henning Robert
Designers: Johannes Riffelmacher, Andre Price
Illustrator: Andriy Vynogradov
Typographers: Johannes Riffelmacher, Andre Price

Categories: Ad-Speak

Silk Soymilk Chocolate Light: Strength in Every Pour

Ads of the World - 2 hours 40 min ago

Pour on the power to help support your heart.
Silk isSilk is made from one of Nature’s Perfect Proteins to fortify your body, and delivers a smooth chocolate taste that keeps you deliciously satisfied.

Advertising Agency: Leo Burnett, Chicago, IL, USA
Creative Director: Chris Julcher
Art Director: Claudio Venturini
Copywriter: Jeff Canzona
Photographer: Andric
CG: Saddington & Baynes
Published: January 2010

Categories: Ad-Speak

Silk Soymilk Vanilla: Strength in Every Pour

Ads of the World - 2 hours 40 min ago

Pour on the power to help your heart and lower cholesterol.
Silk isSilk is made from one of Nature’s Perfect Proteins to help you stay strong, and delivers a smooth vanilla taste that keeps you deliciously satisfied.

Advertising Agency: Leo Burnett, Chicago, IL, USA
Creative Director: Chris Julcher
Art Director: Claudio Venturini
Copywriter: Jeff Canzona
Photographer: Andric
CG: Saddington & Baynes
Published: January 2010

Categories: Ad-Speak

Resumo Newspaper: World Crisis

Ads of the World - 4 hours 42 min ago

Sixteen pages are enough. Resumo Newspaper. Information at the right.

Advertising Agency: Hifi, São Paulo, Brazil
Creative Directors: Omar Caldas, Renato Prado
Art Director: Hugo Amaral
Copywriter: Omar Caldas
Illustrator: Bruno Mariano

Categories: Ad-Speak

Resumo Newspaper: Arnold Scharzenegger

Ads of the World - 4 hours 43 min ago

Sixteen pages are enough. Resumo Newspaper. Information at the right.

Advertising Agency: Hifi, São Paulo, Brazil
Creative Directors: Omar Caldas, Renato Prado
Art Director: Hugo Amaral
Copywriter: Omar Caldas
Illustrator: Bruno Mariano

Categories: Ad-Speak

Creative QR codes

Adverblog - 8 February, 2010 - 21:27

I'm not a big fan of QR codes, but this idea is worth being shared because it's smart and buzzworthy, at least among us, creative geeks :-) See Frisk mints in action... via... martina http://www.adverblog.com martina@adverblog.com Asia

Categories: Ad-Speak

A Kind Anonymous Soul Saves Me Writing A Post Today By Leaving A Long, Intelligent, Thoughtful, Well-Written Comment On Yesterday's Post.

If this is a blog then what's Christmas - 8 February, 2010 - 20:53

Anon writes:

On a serious note...here's a list of points and ideas why, some obvious, some hopefully not in reply to your post. Sure others might have commented already on some of these but hopefully not all of them. There might be a little repetition in some of points too but they're all intertwined ideas and hopefully it sparks further debate.

1. It’s about making money not the creativity.

2. It's obvious from your post that too many layers of bureaucracy in agency model destroys creative idea now.

3. Clients have got agencies by the balls.

4. Clients are uneducated, ignorant and dumb as in anon at 13.04 - this is so true.

5. Many CEOs used to be marketing managers and know what they want and get exactly what they want for as cheap as possible. Pay peanuts, get monkeys.

6. No trust in creativity, clients terrified of losing their jobs. Play safe. Combine this with point 4. It's always this double whammy.

7. Weak agency creative leadership to stand up to clients. No charming, engaging, persuasive personalities anymore.

8. Controlling account directors, in the layer of bureaucracy point, using the excuse of keeping creative away from client, kills ideas as there's not a proper relationship between the two. There’s no passion of persuasion anymore. Does anyone actually know if the Mother agency model client/creative relationship actually work?

9. Unstoppable tidal wave which is the net and increasingly mobile taking away monies for traditional TV budgets. Disrupting and diluting all traditional channels of mass communication and many can’t quite see how to yet make (easy) money in this new complex world of consumer engagement. They’re all clinging to traditional moneymaking models so making bad, safe ads, scared of change.

10. Media split from creative. Took all the money and power. Squeezing creative further. It used to be different. Crazy to think that media usually has nine to ten times more money to buy TV media space (that most of us sky+) than a creative agency has to spend on a decent creative idea.

11. Has TV ad had it’s day? New talent going into new digital media. Producing more exciting, more interactive cross/transmedia ideas. You wrote about this before I think.

12. Attention overload. There’s just too much content nowadays with the net and we take it all for granted. Who cares now? I have 20K songs on my itunes but only listen to new music podcasts now and only once usually. Content is virtually free too. There’s no value in it anymore unless it’s a visual orgasmic experience like Avatar.

13. Planners. If they have a say in a creative idea they should all first go and run on a commercial and be treated like a runner and understand from the bottom up what it is like to physically and practicably create a narrative, storytelling idea then they can go and look down on us all. Might just balance their myopic (read patronising) outlook, instead of pretending that they know what they are talking about when it comes to opinionating on a script.

14. The power is in the relationship too (see point 8) not the creative idea. Clients become our friends, our kids go to the same schools, we sometimes even marry them.

15. This is a big point, needs expanding. Ridiculously shrinking production budgets doesn’t help creativity, not to mention ‘cost controllers’ squeezing even more money away from budgets just before shooting. The true creatives when it comes to shooting a script are producers nowadays. They can work miracles.

The question is why doesn't media give creative more money to spend on the creative and production of ads? Maybe it's because there are better ROI, more direct and cheaper ways to connect with the consumer now. Brands are slowly diversifying their marketing budgets into new forms of consumer brand engagement, producing user-generated content (free - Doritos - superbowl), short films, documentaries, contextual brand-funded TV and useful branded utility like phone apps which will increasingly feature video too. Creatively exciting times.

And I leave you with a link to all last nights Superbowl ads as an example of the appalling state of creativity in the TV ad industry... http://adage.com/superbowl10/article?article_id=141954

Ta very much.

If anyone else would like to write a post for this blog, just do one of those.

Categories: Ad-Speak

Reebok: Step

Ads of the World - 8 February, 2010 - 17:00

Reetone
Easytone shoes help tone your butt and legs with every step. Available soon: runtone for running and traintone for working out.
Easytone. Runtone. Traintone.
Reebok. Your move.