Advertising Books
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Teach Yourself Copywriting A practical and complete guide to writing advertising material. This second edition includes marketing on the Internet and by e-mail, as well as coverage of developments in copywriting theory and practice.more |
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The Language of Advertising This looks at the relationship between advertising and culture and explores specific advertising strategies such as hooklines, puns and connotations. In addition, it examines a wide range of adverts from British Airways to Castlemaine XXXX. more |
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Truth, Lies and Advertising A look at what works and what doesn't in the world of advertising. Bright funny and accurate in the way it covers the subject.more |
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Creative Advertising 'Creative Advertising' unravels the creative processes behind some of the most original and effective campaigns of recent years. Clearly presented and extremely accessible, each chapter highlights different practical methods for creating original and unforgettable advertisements.more |
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The Manipulators This studies the all-pervasive industry of advertising, from the consumer boom in the 1950s when advertising changed from an art to a science, through to the market researchers who have the general public categorized into buying types.more |
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Freelance Copywriting Good writers are always in demand by companies and their agencies to tackle brochures, mailers, letters and PR material. With the help of this book, would-be writers, as well as establihsed writers and journalists, can learn more about this lucrative line of work and how to break into it.more |
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Age of Propaganda An analysis of the use and abuse of persuasion in daily life, "Age of Propaganda" reveals how persuasion influences our behaviour, which propaganda strategies are most commonly used today, and why some techniques work better than others.more |
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Advertising on the Internet Looks at all aspects of the topic. There is also a dedicated website.more |
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The Unwritten Rules of Copywriting Gettins's book is based on series of seminars he ran for the BBC. Gettins argues that detailed research is vital. You must know the product, the client and the precise "audience" you're targeting with your words. Have one individual in mind to speak to with your copy, he recommends. more |
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Excellence in Advertising A discussion of what constitutes best practice in a range of key areas for the creation of effective advertising. The contributions combine classic thinking and practical advice. This edition contains new chapters on managing relationships, evaluating advertising, loyalty, and shareholder value.more |
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The Copywriter's Handbook Shows how to write effective advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work. more |
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Advertising Media Planning 'Advertising Media Planning' is the comprehensive professional resource for media choices, how to get the best media mix for optimum market penetration, establishing a media plan and measuring its effectiveness. more |
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Remember those great Volkswagen ads? Looks at the events surrounding the birth of the campaign and the car, and shows many of the highly acclaimed advertisements produced by the agency.more |
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Ogilvy on Advertising David Ogilvy is one of the best advertising men this past century has ever seen. He combines his knowledge and passion with strict guidlines which he has learned and accepted and that are still applicable today. more |
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Advertising Outdoors This text charts this dynamic exterior medium, looking at the art and ingenuity of art directors and copywriters who devise the artwork and ideas and exploring how their creative input drives an industry that supplies large-scale frames: billboards and many other locations. more |
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Improperganda A celebration of the greatest publicity stunts, scams, hype and PR heists of all time, this text is Mark Borklowski's history of these modern myths, told as an insider. more |
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Hey, Whipple, Squeeze This! This book aims to show how to write advertising copy in all media: print, TV commercials, radio spots, and billboards; the areas where advertising agency copywriters spend their time. The book also covers how to write ads for the Internet, as well as how to write copy for direct-mail pieces. more |
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Superbrands Vol 3 'Superbrands' explores the history, development and achievements of 65 of the strongest brands in the world highlighting their advertising, marketing and design successes as well as revealing extraordinary findings. more |
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Cutting Edge Advertising A guide to the many angles involved in the creation of print ads. Addresses how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. Includes advice from a bevy of advertising masters from the US, UK and Asia.more |
