The finish is only good if the idea shines.

The difference between art and advertising is that advertising should never be open to interpretation.

Advertising is the greatest art form of the twentieth century.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

Hollywood has its Oscars. Television has its Emmys. Broadway has its Tonys. And advertising has its Clios. And its Andys, Addys, Effies and Obies. And 117 other assorted awards. And those are just the big ones.

If your advertising goes unnoticed, everything else is academic.

The ultimate test of a finished account executive is his ability to write a sound marketing plan.

To many advertising account executives, chronic nervous dyspepsia, psychosomatic tension, and hyperacidity are more than just medical words used in television commercials. These are the very real terms that describe what is probably the most common occupational disease of the advertising game.

Advertising is the rattling of a stick inside a swill bucket.