A department within a company who are responsible for developing the advertising and marketing functions. They will perform a similar role to an advertising agency.

A selection of people brought together to discuss certain aspects of a brand or product. The people will not usually be directly associated with the agency or the brand.

Body Copy is the lengthy text of an advert that explains the benefits of the product or service in more detail.

A description of requirements for a single advert or campaign. The client and agency will agree the brief before it is given to the creative team, who will then attempt to create an advert in as creative way as possible whilst still adhering to the brief.

Business to Consumer: Advertising or Marketing that offers products or services to consumers.

Business to Business: Advertising or Marketing that offers products or services between businesses.

Voice Over: A narration spoken over the the TV or Radio advert.

A series of related adverts that communicate a single brand message. The adverts will will be united by a single underlying idea. Usually a campaign is deemed to consist of at least three adverts but can be much more.

A suit (in advertising) is a slang term for an Account manager or Planner.

A rough drawing / layout.